Viral Landing Pages
Every good viral campaign or video has to have a good landing page to keep people interested once you get them to arrive at your site. In order to have a connection between my viral video and the landing page for Camping for All I put a few of the animals from the video on the website. That way people know they are at the right place as well as help them navigate the screen. I put a few different calls to action to help fit my company’s needs and goals. Since one of Camping for All’s goals is to increase their conversions from email marketing I wanted to draw attention to the email newsletter call to action. The main goal is always to sell, so I added the “add to cart” button for the featured products. Also, in order to keep the company and site interactive I also have the twitter link for Ricky the Raccoon.
