Viral Landing Pages

Every good viral campaign or video has to have a good landing page to keep people interested once you get them to arrive at your site. In order to have a connection between my viral video and the landing page for Camping for All I put a few of the animals from the video on the website. That way people know they are at the right place as well as help them navigate the screen. I put a few different calls to action to help fit my company’s needs and goals. Since one of Camping for All’s goals is to increase their conversions from email marketing I wanted to draw attention to the email newsletter call to action. The main goal is always to sell, so I added the “add to cart” button for the featured products. Also, in order to keep the company and site interactive I also have the twitter link for Ricky the Raccoon.

Camping For All Viral Video

This is a video I did for my Viral Marketing class at Full Sail. The video and the twitter page are all part of a viral campaign. I wanted to make the animals like a mascot to give them more of a personality and also to make the Camping For All more interactive.

A Viral Campaign

The companies name is Camping for All.

The concept for a viral video would be this; I would like to have various types of animals out in the wilderness camping as if they were humans. These animals would be using Camping for All’s equipment such as their tents, lanterns, and sleeping bags. The animals would be talking as if that’s how they really live, sitting around a fire cracking jokes. I would even like to have them all wearing hiking boots. The concept would be that if Camping for All’s products are good enough for the animals who live out here in the wilderness on a daily basis then it should be good enough for us as humans who go camping every once in awhile for fun. After all their name is Camping for All not Camping for Humans.

Although I cant think of any right off the top of my head I’m sure that talking animals have been used in other ad campaigns to sell products. I don’t think it has ever been taken to this extent though showing the animals living as actual humans.

I think a viral video like this could connect with any type of demographic being that showing talking animals living like people sitting around cracking jokes is funny. The college kids that seem to be Camping for All’s main shoppers would be attracted to it because it is funny and it would also attract families to the video because their kids will look at the animals as mascots.

To help link all the social media groups together for Camping for All the commercial would direct customers to their website. From their website you would be able to link to all of their social media outlets such as their blog, Facebook, and Twitter page. I think to make the animals from the commercial feel more real and give them more of a personality of their own, Camping for All should give them their own Facebook and Twitter pages, which people can become friends and follow them. This would give Camping for All’s website and company a fun atmosphere about them.  The animals actually tweet stuff and post product information on their Facebook making them seem even more like real people. Also on the Camping for All webpage people should have access to watch more videos from the animals when they sign up for email newsletter, this should help the company with their email conversion rate and also boost traffic to their webpage. The more traffic they can get on their website the more likely they are to make sales.

People of all cultures like to camp and use out door equipment. So using these animals to convey the company message should help attract more people than a commercial with a normal guy and his family camping would.  The fact that these animals will have their own social media sites will help make the company more interactive and will also keep people more interested so they will be checking back in more often. This will give the company more opportunities to show them products and make sales.

A viral campaign like this should help boost sales for the company as well as achieve their goals of more conversions through their email marketing. The company would be more interactive and have a fun personality about it. This campaign should also help to attract lots of new customers that they did not have before from all walks of life.

Human Centipede Goes Viral

This trailer is for a horror movie called The Human Centipede. In this movie two girls who are on the way to the club just happen to have their car break down, and guess what it’s raining. So they end up going to the nearest creepy looking house on the block looking for help. I know, typical horror movie plot. Right? But this is were this one changes, instead of it being your usual crazy axe murder who answers the door it ends up being some crazy mad doctor who is trying to make a human centipede by sewing a bunch of people together.

I think that the fact this movie has a different twist then most horror movies plus the fact that it is so odd has definitely made the preview go viral. The grossness and weirdness of making a human centipede has got people talking about this clip. When you try to explain this to some one they almost instantly want to go check it out because it is so bizarre. People just want to know what a human centipede would look like and how it would actually work.

It’s Madness Baby!

March Madness is almost a full day in and there have been some really good games thus far. Vanderbilt got up set which was huge for my bracket, I had them going down. I can’t believe how G-Town got man handled by Ohio, what the hell was that about. I bet that messed up some brackets.

I can’t believe how good a lot of these smaller schools are getting, it seems like the gap in talent is starting to close and it’s only a matter of time before a 16 seed beets a number one. As a matter of fact Lehigh is giving Kansas a run for their money as I type, that would be a huge upset!

I think this is got to be a better time of year than Christmas, I mean when else are you allowed to watch sports at work or at school? Only during March madness! I wonder if any other countries have a time of year this exciting? Probably not, it’s great to be American. Well I hope the rest of the tournament is as exciting as day one has been so far. Good luck to every one with your brackets.

Jordan Expedition II ill as F**k

Jordan shoes have always been some of the illest kicks on the market. I mean what other shoe brand do you know that will have people lined up out side of a store on release day waiting for them to open. But in my personal opinion a lot of the hybrid Jordan’s just haven’t been up to par with the classics. Enter the Jordan Expedition II, these Jordan’s have got to be the dopest ones put out in a long time. They are available now in select Jordan retailers. The black ones are the first Expedition released in December of 2009.

New Drag-On & Kurupt Mixtapes

Ok it’s mixtape Saturday again over here at Rants of Knowledge, and this Saturday imp going to hit you with 2 mixtapes since I missed last week. The first one is from Drag-on, a lot of you might remember him for being on Ruff Ryder’s and hanging out with DMX. He is no longer on the Ruff Ryder’s (are they even in business any more?) he now reps hood environment. Drag has always been over looked and under appreciated, I got all of Drags previous albums and there all hot. Download his mixtape called The Crazies hosted by Dj Self and make sure check out Drag in the studio.

The second one is from one of my all-time favorite artist, the legendary Kurupt. I know people have been questioning if Kurupt still has it over the last few years, even I had been kind of disappointed but all the newer stuff I have been hearing Kurupt put out is fire. Ever since he started working with Terrance Martin I think Kurupt got the flame up under his ass again. His new mixtape is a prequel to Streetlights the album he is soon to release with Terrance Martin, it’s called Tha 4:20 Mixtape let me know what you think.

Nike Aina Chukka

Nike, always the innovator has come up with another casual looking shoe with a design not yet touched on. The Nike Aina Chukka seen below in a stone/white colorway is constructed of suede in the upper part of the shoe. The side panel woven suede with straight leather lines through it that match the laces. You can get a pair NOW ON EBAY for two more days, or you can wait for them to hit the stores soon.

New Gorillaz Video, Stylo

The Gorilllaz have always been known for their cool videos, and with their new albums (Plastic Beach) release date fast approaching (march 9^th) they release their first video from the album, a song called Stylo. This video is the shit! It has a guest appearance from Bruce Willis and of course sweet animation that the Gorillaz are known for. Check it out

Also make sure to check out their official website

What the f**k is wrong with companies

I can’t stand it when I find something online really dope that I must have but for some damn reason the company decides that you can only get it at certain retail stores. Don’t these companies realize that it is 2010 and people shop online? Why even advertise or show of your product if a customer cant even buy it from your website, that shit doesn’t make any sense. Isn’t the objective for a company to make as much money as possible? Do they not realize how much profit they are losing out on by not selling online? It really pisses me off when I see something I like and then find out that I can only get it in some small ass store in San Francisco. WTF kind of bullshit is that? I’m Mark and that’s my rant.